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Goal 1 - Double Visitor Spending from $600 Million to $1.2 Billion by 2010

   
  Legend:  = Completed  = In Progress  = Not Completed

 
  1A. Change the way we market South Dakota
     

 
1. Identify and target niche markets, with emphasis on emerging markets, including international markets. ONGOING  
Completed 2. Reshape and redeploy "Great Faces. Great Places" slogan and logo.  
3. Target advertising to specific audiences. ONGOING  
4. Place an emphasis on destination packaging and call for sales versus call for inquiries. ONGOING  
5. Educate industry people on what today's visitors want and expect; establish best practices and communicate through regular updates. ONGOING  
1B: Focus new energy and investment on expanding the fall shoulder season for visitors in order to increase the percentage of tourism revenues for this season to 42 percent
       
1. Create a new marketing plan that focuses on vacation packages.  
2. Invest in promotions to expand the shoulder season. ONGOING  
     
  1C: Expand investment in tourism's peak season through greater use of partnerships and cooperative efforts
 
In Progress 1. Establish partnerships to pool resources. ONGOING  
2. Develop coordinated marketing plans. ONGOING  
3. Continue Governor's $1 million challenge. ONGOING    
       
  1D. Develop a statewide "one-click, one-call" reservation system ONGOING
  • Work with visitor industry.
  • Make it easy for visitors to purchase packages and make travel arrangements .
       
  1E. Capitalize on the existing outdoor opportunities in in our state  
       
1. Develop greater recreational opportunities along the state - and Corps - owned land along the Missouri River. ONGOING  
2. Recognize the effect of camping, hunting and fishing opportunities on our quality of life. ONGOING  
In Progress 3. Improve access, signage and mapping of the state's trail ride opportunities and biking and hiking trails. ONGOING  
       
 

Goal 1

Goal 2

 Goal 3

Goal 4